The Power Of Consistency When Building Your Pilates Studio

Ever wondered what the next BIG social media tactic is going to be?

And more importantly how it is going to transform your Pilates business?

Rest assured if this thought has crossed your mind you are not alone as many small business owners get distracted into thinking that there is that one magic bullet for their business and it will change EVERYTHING for them! Unfortunately, it’s probably not the case and not the philosophy we buy into here at Peak Performance. The secret is that small consistent improvements in several key areas of your business offer the best return over time. Your success and the success of your Pilates studio will come down to one major factor and that is consistent action. You see, the truth is that the fundamentals of growing a business have not changed much over time and they are dependent on a number of pre-defined factors. However, what determines those who succeed in the long run is their ability to be consistent, to apply techniques that work and continue to work over a long period of time. The following is one such technique. Lead generation is the starting point for any Pilates studio, to be able to get people interested in your business and like most studios have them visit your website or social media pages. The issue is that while many Pilates business owners spend their money on lead generation they fail to realise the value of lead capturing; of getting that one piece of information from a lead that allows them to take control of communication to that potential client. All too often I’ve seen budgets been spent on getting prospects to a website only to fail to actually capture that prospects’ details.

Here's an analysis and the results to back it up over a 13-month period of a proven lead capturing process that has and will consistently bring new business into any Pilates studio. Of every 10 prospects that visit your website, maybe 1-2 will sign up or buy immediately which means there are 8-9 who come and go without you ever knowing of their existence without the proper mechanisms in place. It is here where your focus should be as these individuals are

1. Looking at Pilates as an option for their health and so

2. Can be classified as hot leads for your studio

The issue is many focus on getting the sale right from get go and most websites are designed with just the sale in mind – BIG mistake!

By simply adding a lead capturing process to what you already have existing you can transform the outcome for your business. In just 13 months this one Pilates studio, with one simple technique of introducing lead capturing to their sales process generated 708 leads in their business, with an opt out rate of just 4% or 27. This simply means that these were qualified leads who were genuinely interested in what this studio had to offer.

Hot Leads

The consistency across the year meant that this one approach was constantly bringing in new business for this studio and because this approach was automated there was no additional workload on the studio owner after the initial setup.

Hot Leads - Aug to Aug

We are all guilty of it from time to time, thinking or believing the hype that a certain social media tactic will transform our business and bring in all the leads we ever wanted. The truth is that in most cases that is not the case, there are however consistent actions that can be applied that will generate a steady flow of new business, provide you with potential prospects and with the right follow up potentially convert them into paying clients.

To Your Success

Brendan

3 Ways Brendan can help your Pilates Business to grow right now;

1. Join the Free FB group "The Pilates Biz Forum" dedicated to Pilates Business Owners ONLY to get free resources, information, support, training and much more.
   

2. Ask to run your business through the Profit Acceleration Simulator and see all of the potential growth areas – many you won’t even have thought of! Download your personalised 12 month roadmap – all absolutely FREE.
   

3. Book a no obligation Pilates Profit Acceleration Jumpstart call with Brendan and see for yourself the proven steps he’s taking with other Pilates business owners to transform their business and lives. In this session Brendan guarantees to uncover anywhere between €25k – €75k of hidden profits within your business. Book your session (info@peakperformancecoaching.ie) today and change the direction of your business and your life forever.